The adidas ULTRABOOST has been a staple shoe for the brand with the three stripes, since its debut in 2015. Each year they find a way to make it look better, and perform better.

For the 2021 version we got the opportunity to make the campaign roll out. Also Known As produced both the moving image commercial, and the stills for the campaign. From idea to final products. Hi Energy was the slogan for this year, and nothing says energy more than light. We figured it would be awesome to show how the runners high will give energy and light up a world that is facing its darkest hours. The light will soon take over again, we just need to keep running and not give in.

A big s/o to everyone in the crew for doing this with us; camera, grip, make up and styling, actors etc etc. Special thanks to European wrestling champion and Adidas ambassador @gracebullen7 for your running skills in the cold. And thanks to Adidas for trusting us with our vision.

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